Journal of Retailing and Consumer Services · 2022 · 84 citations · 84 references
BusinessCommunicationMarketingConsumer BehaviorSocial InfluenceSocial Media MarketingConsumer CultureConsumer InvolvementCustomer EngagementSocial CommerceSocial MediaWord-of-mouth MarketingCelebrity ConsumptionCelebrity InfluencersConsumer Buying BehaviorFollowersMotivating FollowersSocial Media CelebrityWorld Order
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