Concepedia
Statistics
Publications
2
Citations
91
H-Index
Active since
2022
Affiliations
Open University Malaysia(Current)
Dongbei University of Finance and Economics
Accra Institute of Technology
Hamza Kaka Abdul Wahab is an author at Open University Malaysia specializing in journalism, digital marketing, and social influence.
Top concepts
ArtsMarketingJournalismManagementSocial MediaMedia MarketingViral MarketingSocial InfluenceConsumer BehaviorConsumer Research
Publications per year
2022–2024
Social media celebrities and new world order. What drives purchasing behavior among social media followers?
Hamza Kaka Abdul Wahab, Meng Tao, Anushree Tandon et al. · Journal of Retailing and Consumer Services · 2022 · 78 citations
New World Order, Online Customer Behavior, Viral Marketing +15
Social media stars: how influencers shape consumer’s behavior on Instagram
Hamza Kaka Abdul Wahab, Faizan Alam, Eva Lahuerta-Otero · Spanish Journal of Marketing - ESIC · 2024 · 13 citations · Full text
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