Eva Lahuerta-Otero

Looking for the perfect tweet. The use of data mining techniques to find influencers on twitter

Eva Lahuerta-Otero, Rebeca Cordero-Gutiérrez · Computers in Human Behavior · 2016 · 115 citations

Social Data Analysis, Social Media, Engineering +14

The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter

Ahmad Aljarah, Dima Sawaftah, Blend Ibrahim et al. · European Journal of Innovation Management · 2022 · 61 citations

Customer Satisfaction, Digital Marketing, Consumer Research +18

Retweet or like? That is the question

Eva Lahuerta-Otero, Rebeca Cordero-Gutiérrez, Fernando De la Prieta · Online Information Review · 2018 · 55 citations · Full text

Social Medium Monitoring, Digital Marketing, Social Media Popularity +22

Click-and-Mortar SMEs: Attracting customers to your website

Eva Lahuerta-Otero, Pablo Antonio Muñoz Gallego, Renée M. E. Pratt · Business Horizons · 2014 · 39 citations

Customer Satisfaction, Click-and-mortar Smes, Viral Marketing +7

Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing

Dima Sawaftah, Ahmad Aljarah, Eva Lahuerta-Otero · Sustainability · 2021 · 38 citations · Full text

Digital Marketing, Brand Strategy, Consumer Research +28