Concepedia
Statistics
Publications
16
Citations
598
H-Index
15
Active since
2014
Affiliations
Universidad de Salamanca(Current)
Dongbei University of Finance and Economics
Girne American University
Universidad Pontificia de Salamanca
Istanbul Commerce University
Eva Lahuerta-Otero is an author at Universidad de Salamanca specializing in marketing, marketing management, and business.
Publications per year
2014–2024
Looking for the perfect tweet. The use of data mining techniques to find influencers on twitter
Eva Lahuerta-Otero, Rebeca Cordero-Gutiérrez · Computers in Human Behavior · 2016 · 118 citations · Full text
Computing, Communication, Data Mining +11
The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter
Ahmad Aljarah, Dima Sawaftah, Blend Ibrahim et al. · European Journal of Innovation Management · 2022 · 67 citations
Business, Marketing, Marketing Management +13
Retweet or like? That is the question
Eva Lahuerta-Otero, Rebeca Cordero-Gutiérrez, Fernando De la Prieta · Online Information Review · 2018 · 56 citations · Full text
Business, Marketing, Marketing Management +16
Click-and-Mortar SMEs: Attracting customers to your website
Eva Lahuerta-Otero, Pablo Antonio Muñoz Gallego, Renée M. E. Pratt · Business Horizons · 2014 · 40 citations
Business, Marketing, Marketing Management +9
Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing
Dima Sawaftah, Ahmad Aljarah, Eva Lahuerta-Otero · Sustainability · 2021 · 40 citations · Full text
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