Ahmad Aljarah

Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism

Blend Ibrahim, Ahmad Aljarah, Dima Sawaftah · Sustainability · 2021 · 137 citations · Full text

Customer Satisfaction, Digital Marketing, Effective Smma +19

The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality

Blend Ibrahim, Ahmad Aljarah · Journal of Marketing Communications · 2021 · 101 citations

Customer Satisfaction, Digital Marketing, Consumer Research +26

Do Social Media Marketing Activities Enhance Consumer Perception of Brands? A Meta-Analytic Examination

Blend Ibrahim, Ahmad Aljarah, Bashar Ababneh · Journal of Promotion Management · 2020 · 96 citations

Customer Satisfaction, Digital Marketing, Economic Development +17

Dataset of relationships among social media marketing activities, brand loyalty, revisit intention. Evidence from the hospitality industry in Northern Cyprus

Blend Ibrahim, Ahmad Aljarah · Data in Brief · 2018 · 90 citations · Full text

The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter

Ahmad Aljarah, Dima Sawaftah, Blend Ibrahim et al. · European Journal of Innovation Management · 2022 · 61 citations

Customer Satisfaction, Digital Marketing, Consumer Research +18