Blend Ibrahim

Adoption and impacts of generative artificial intelligence: Theoretical underpinnings and research agenda

Ruchi Gupta, Kiran Nair, Mahima Mishra et al. · International Journal of Information Management Data Insights · 2024 · 212 citations · Full text

Artificial Intelligence, Marketing Analytics, Chatbot +23

Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism

Blend Ibrahim, Ahmad Aljarah, Dima Sawaftah · Sustainability · 2021 · 137 citations · Full text

Customer Satisfaction, Digital Marketing, Effective Smma +19

Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination

Blend Ibrahim · Journal of Promotion Management · 2021 · 110 citations

Digital Marketing, International Marketing, Effect Size +19

The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality

Blend Ibrahim, Ahmad Aljarah · Journal of Marketing Communications · 2021 · 101 citations

Customer Satisfaction, Digital Marketing, Consumer Research +26

Do Social Media Marketing Activities Enhance Consumer Perception of Brands? A Meta-Analytic Examination

Blend Ibrahim, Ahmad Aljarah, Bashar Ababneh · Journal of Promotion Management · 2020 · 96 citations

Customer Satisfaction, Digital Marketing, Economic Development +17