Concepedia

Dima Sawaftah

DS

4

Publications

273

Citations

4

H-Index

2019

Active since

Affiliations

Girne American University(Current)

Universidad de Salamanca

Dima Sawaftah is an author at Girne American University specializing in consumer engagement, interactive marketing, and brand management.

Top concepts

MarketingManagementCommunicationBrand AwarenessBrand ManagementConsumer ResearchDigital MarketingConsumer EngagementInteractive MarketingMarketing Communication

Publications per year

2019–2022

4

Publications

4

Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism

Blend Ibrahim, Ahmad Aljarah, Dima Sawaftah · Sustainability · 2021 · 137 citations · Full text

Customer Satisfaction, Digital Marketing, Effective Smma +19

The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter

Ahmad Aljarah, Dima Sawaftah, Blend Ibrahim et al. · European Journal of Innovation Management · 2022 · 61 citations

Customer Satisfaction, Digital Marketing, Consumer Research +18

Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing

Dima Sawaftah, Ahmad Aljarah, Eva Lahuerta-Otero · Sustainability · 2021 · 38 citations · Full text

Digital Marketing, Brand Strategy, Consumer Research +28

The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age: Evidence from smartphone users in North Cyprus

Dima Sawaftah, Cemal Çalıcıoğlu, Razan Awadallah · Management Science Letters · 2019 · 37 citations · Full text

Rows per page

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