Concepedia
Statistics
Publications
4
Citations
229
H-Index
Active since
2016
Affiliations
Universidad de Salamanca(Current)
Universidad Pontificia de Salamanca
Rebeca Cordero-Gutiérrez is an author at Universidad de Salamanca specializing in communication, arts, and media marketing.
Top concepts
ArtsCommunicationBrandingMarketingManagementSocial MediaMedia MarketingDigital MarketingMarketing InsightsBrand Strategy
Publications per year
2016–2023
Looking for the perfect tweet. The use of data mining techniques to find influencers on twitter
Eva Lahuerta-Otero, Rebeca Cordero-Gutiérrez · Computers in Human Behavior · 2016 · 115 citations
Social Data Analysis, Social Media, Engineering +14
Retweet or like? That is the question
Eva Lahuerta-Otero, Rebeca Cordero-Gutiérrez, Fernando De la Prieta · Online Information Review · 2018 · 55 citations · Full text
Social Medium Monitoring, Digital Marketing, Social Media Popularity +22
Social media advertising efficiency on higher education programs
Rebeca Cordero-Gutiérrez, Eva Lahuerta-Otero · Spanish Journal of Marketing - ESIC · 2020 · 34 citations · Full text
Digital Marketing, Targeted Advertising, Social Marketing +21
Make me happy, make it credible – the effect of CSR message framing on online brand engagement
Rebeca Cordero-Gutiérrez, Ahmad Aljarah, Manuela López et al. · Management Decision · 2023 · 25 citations
Digital Marketing, Brand Strategy, Consumer Research +22
1–4 of 4