Concepedia

Meng Tao

MT

Statistics

Publications

1

Citations

78

H-Index

1

Active since

2022

Affiliations

Open University Malaysia(Current)

Meng Tao is an author at Open University Malaysia specializing in consumer behavior, arts, and digital marketing.

Top concepts

Publications per year

2022–2022

1

Publications

1

Social media celebrities and new world order. What drives purchasing behavior among social media followers?

Hamza Kaka Abdul Wahab, Meng Tao, Anushree Tandon et al. · Journal of Retailing and Consumer Services · 2022 · 78 citations

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