Journal of Retailing and Consumer Services · 2022 · 106 citations · 85 references
ManagementMarketingMarketing ManagementFood ManagementRestaurant ManagementCustomer LoyaltyDelivery OperationsFood Information SystemsConsumer Food Decision-makingConsumer Food Purchasing BehaviorDelivery MarketingDigital Food MarketingOnline Food Retailing
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Cultivating Service Brand Equity
Leonard L. Berry · Journal of the Academy of Marketing Science · 2000 · 1.7K citations
Brand Credibility, Brand Consideration, and Choice
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