The Relationship between Global Brand and Country of Origin in Chinese Consumption Market

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

Business, Marketing, Marketing Management +14

Consumer Ethnocentrism: Construction and Validation of the CETSCALE

Terence A. Shimp, Subhash Sharma · Journal of Marketing Research · 1987 · 2.2K citations

Social Sciences, Marketing, Social Psychology +5

Country-of-Origin Effects for Uni-National and Bi-National Products

C. Min Han, Vern Terpstra · Journal of International Business Studies · 1988 · 974 citations

Business, Economics, International Economics +8

A Meta-Analysis of Country-of-Origin Effects

Robert A. Peterson, Alain Jolibert · Journal of International Business Studies · 1995 · 951 citations

Social Sciences, Economics, Globalization +10

Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations

Durairaj Maheswaran · Journal of Consumer Research · 1994 · 769 citations

Social Sciences, Marketing, Social Psychology +12