Journal of Marketing Research · 1992 · 129 citations · 0 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorMarket SegmentationBrand EquityConsumer Demand AnalysisConsumer SegmentationCustomer SegmentationSegmentation StrategySegmentation VariablesConsumer Market SegmentationMulti-attribute Segment ChoicePurchase Quantity SegmentationSegmented Consumer Analysis