Multi-attribute Segment Choice

Multi-Attribute Segment Choice is a market segmentation framework that distinguishes itself by integrating multiple consumer attributes—such as demographic, psychographic, behavioral, and geographic variables—into a unified model for identifying and selecting target market segments with greater precision and strategic alignment.

Publications

1.2K

Citations

Authors

Institutions

Publications per year

2017–2026

Parents

Target Market Selection

Publications

Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach

Randolph E. Bucklin · Journal of Marketing Research · 1992 · 323 citations

Business, Marketing, Marketing Management +13

Preferential segmentation of restaurant attributes through conjoint analysis

L.C. Koo, Fredrick K.C. Tao, John H.C Yeung · International Journal of Contemporary Hospitality Management · 1999 · 141 citations

Business, Hospitality Management, Marketing +17

Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach

Randolph E. Bucklin · Journal of Marketing Research · 1992 · 129 citations

Business, Marketing, Marketing Management +13

A multi‐attribute approach to understanding shopper segments

Uğur Yavaş · International Journal of Retail & Distribution Management · 2003 · 78 citations

Business, Marketing, Marketing Management +17

Building Market Structures from Consumer Preferences

Lee G. Cooper, Akihiro Inoue · Journal of Marketing Research · 1996 · 71 citations · Full text

Business, Marketing, Marketing Management +17

1–5 of 17

Authors

RE
Randolph E. Bucklin
University of California, Los Angeles, United States
2 publications · 452 citations
2
h-index
LG
Lee G. Cooper
University of California, Los Angeles, United States
2 publications · 102 citations
2
h-index
SS
Shelley S. Harp
Texas Tech University, United States
1 publications · 14 citations
1
h-index
JM
José Manuel García-Gallego
Universidad de Extremadura, Spain
1 publications · 18 citations
1
h-index
IO
Indrawati Oey
University of Otago, New Zealand
1 publications · 29 citations
1
h-index

1–5 of 37

Institutions

1–8 of 23

Venues

Journal of Marketing Research
4 publications · 554 citations
4
h-index
International Marketing Review
2 publications · 74 citations
2
h-index
International Journal of Contemporary Hospitality Management
2 publications · 192 citations
2
h-index
Decision Sciences
1 publications · 31 citations
1
h-index
International Journal of Retail & Distribution Management
1 publications · 78 citations
1
h-index

1–5