Concepedia

Purchase Quantity Segmentation

Purchase Quantity Segmentation is a usage-based segmentation method that classifies consumers according to the volume or amount of products purchased within a given period, distinguishing it from other segmentation approaches by focusing exclusively on quantitative consumption behavior as the basis for market differentiation.

8

Publications

778

Citations

15

Authors

13

Institutions

Publications per year

2017–2026

2

Variants

Volume-based Segmentation

Parents

Publications

8

Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach

Randolph E. Bucklin · Journal of Marketing Research · 1992 · 323 citations

, , +13

Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach

Randolph E. Bucklin · Journal of Marketing Research · 1992 · 129 citations

, , +13

Segmentation of the on-line shopping market using neural networks

Alfredo Vellido, Paulo Lisböa, Karon Meehan · Expert Systems with Applications · 1999 · 127 citations

, , +13

Industrial market segmentation by the structure of the purchasing process

Jean‐Marie Choffray, Gary L. Lilien · Industrial Marketing Management · 1980 · 85 citations · Full text

, , +12

Segmentation of organic food consumers: A revelation of purchase factors in organic food markets

Rohini Daraboina, Orrin Cooper · Journal of Retailing and Consumer Services · 2024 · 47 citations

, , +16

1–5 of 8

Authors

15

  1. RE
    Randolph E. Bucklin

    University of California, Los Angeles, United States

    2 publications · 452 citations

    2

    h-index

  2. KM
    Karon Meehan

    Liverpool John Moores University, United Kingdom

    1 publications · 127 citations

    1

    h-index

  3. JL
    Jayson L. Lusk

    Oklahoma State University, United States

    1 publications · 14 citations

    1

    h-index

  4. PB
    P.J. Batt

    Curtin University, Australia

    1 publications · 31 citations

    1

    h-index

  5. BK
    Bridget K. Behe

    Michigan State University, United States

    1 publications · 22 citations

    1

    h-index

1–5 of 15

Institutions

13

  1. Liverpool John Moores University

    Liverpool, United Kingdom

    1 h-index

    3 publications

    381 citations

  2. Curtin University

    Perth, Australia

    1 h-index

    1 publications

    31 citations

  3. University of Liège

    Liège, Belgium

    1 h-index

    1 publications

    85 citations

  4. Pennsylvania State University

    State College, United States

    1 h-index

    2 publications

    44 citations

  5. Auburn University

    Auburn, United States

    1 h-index

    2 publications

    44 citations

  6. University of Memphis

    Memphis, United States

    1 h-index

    2 publications

    94 citations

  7. Kansas State University

    Manhattan, United States

    1 h-index

    1 publications

    14 citations

  8. University of Nebraska–Lincoln

    Lincoln, United States

    1 h-index

    1 publications

    14 citations

1–8 of 13

Venues

  1. Journal of Marketing Research

    2 publications · 452 citations

    2

    h-index

  2. Journal of Retailing and Consumer Services

    2 publications · 78 citations

    2

    h-index

  3. Industrial Marketing Management

    1 publications · 85 citations

    1

    h-index

  4. Expert Systems with Applications

    1 publications · 127 citations

    1

    h-index

  5. Agricultural Economics

    1 publications · 14 citations

    1

    h-index

1–5