Concepedia

Bridget K. Behe

BK

Statistics

Publications

80

Citations

3.1K

H-Index

32

Active since

1991

Affiliations

Michigan State University(Current)

Texas A&M University

Purdue University West Lafayette

University of Florida

University of Minnesota

Bridget K. Behe is an author at Michigan State University specializing in marketing, consumer behavior, and business.

Publications per year

1991–2023

80

Publications

80

Influences of packaging attributes on consumer purchase decisions for fresh produce

Georgios Koutsimanis, Kristin L. Getter, Bridget K. Behe et al. · Appetite · 2012 · 197 citations

Agriculture, Food Science, Marketing +16

The effect of involvement on visual attention and product choice

Bridget K. Behe, Mikyeung Bae, Patricia Huddleston et al. · Journal of Retailing and Consumer Services · 2015 · 154 citations

Medicine, Marketing, Psychology +13

Seeking attention: an eye tracking study of in-store merchandise displays

Patricia Huddleston, Bridget K. Behe, Stella Minahan et al. · International Journal of Retail & Distribution Management · 2015 · 136 citations · Full text

Business, Marketing, Marketing Management +17

Consumer Preferences for Color, Price, and Vitamin C Content of Bell Peppers

Christopher A. Frank, Robert G. Nelson, Eric H. Simonne et al. · HortScience · 2001 · 118 citations · Full text

Business, Marketing, Marketing Management +17

Inside-outside: Using eye-tracking to investigate search-choice processes in the retail environment

Patricia Huddleston, Bridget K. Behe, Carl Driesener et al. · Journal of Retailing and Consumer Services · 2018 · 103 citations

Medicine, Marketing, Psychology +14

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