Bridget K. Behe - Concepedia

Author

Bridget K. Behe

Also Known As

B. Behe, B. K. Behe, B.K. Behe, Behe, Bridget, Behe, Bridget K., Bridget Behe, Bridget K Behe, Bridget K. Behe, Bridget K. Behe*, Neumann, Dominik

234

Publications

3.4K

Citations

H-Index

181

Concepts

All Affiliations

Michigan State University Texas A&M University Purdue University West Lafayette University of Florida University of Minnesota

About

Bridget K. Behe is an author at Michigan State University specializing in marketing, consumer research, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Health Sciences	20	29	1.2K
2	Business	15	23	854
3	Engineering	14	15	507
4	Arts	2	2	32
5	Education	1	1	20

Bridget K. Behe

Publications

Citations

H-Index

Page 1

	Year	Citations
Influences of packaging attributes on consumer purchase decisions for fresh produce Georgios Koutsimanis, Kristin L. Getter, Bridget K. Behe, Appetite Food MarketingFood PackagingConsumer Decision MakingHealth SciencesConsumer Purchase Decisions	2012	191
The effect of involvement on visual attention and product choice Bridget K. Behe, Mikyeung Bae, Patricia Huddleston, Journal of Retailing and Consumer Services User PerceptionCognitive ScienceBehavioral SciencesVisual AttentionBehavioral Decision Making	2015	146
Seeking attention: an eye tracking study of in-store merchandise displays Patricia Huddleston, Bridget K. Behe, Stella Minahan, International Journal of Retail & Distribution Management Digital MarketingPrice SignAmbient DisplayConsumer ResearchCommunication	2015	130
Consumer Preferences for Color, Price, and Vitamin C Content of Bell Peppers Christopher A. Frank, Robert G. Nelson, Eric H. Simonne, HortScience NutritionConsumer StudyVitamin C ContentBell PeppersConsumer Research	2001	118
Inside-outside: Using eye-tracking to investigate search-choice processes in the retail environment Patricia Huddleston, Bridget K. Behe, Carl Driesener, Journal of Retailing and Consumer Services Customer SatisfactionOnline Customer BehaviorBehavioral SciencesBehavioral Decision MakingInteractive Marketing	2018	100
Consumer Preferences for Geranium Flower Color, Leaf Variegation, and Price Bridget K. Behe, Robert G. Nelson, Susan Barton, HortScience Consumer UncertaintyBehavioral Decision MakingConsumer ResearchCluster AnalysisBuying Behavior	1999	93
Are Consumers Willing to Pay More for Biodegradable Containers Than for Plastic Ones? Evidence from Hypothetical Conjoint Analysis and Nonhypothetical Experimental Auctions Chengyan Yue, Charles R. Hall, Bridget K. Behe, Journal of Agricultural and Applied Economics Food PackagingApplied EconomicsEngineeringBioplasticAgricultural Economics	2010	82
Consumer Preference for Edible-flower Color, Container Size, and Price Kathleen M. Kelley, Bridget K. Behe, John A. Biernbaum, HortScience NutritionAgricultural EconomicsConsumer ResearchContainerized Edible FlowersFood Choice	2001	77
The Appeal of Biodegradable Packaging to Floral Consumers Charles R. Hall, Benjamin L. Campbell, Bridget K. Behe, HortScience Food PackagingGreen MarketingBotanyEngineeringAgricultural Economics	2010	76
Investigating Consumer Preference for Organic, Local, or Sustainable Plants Chengyan Yue, Jennifer H. Dennis, Bridget K. Behe, HortScience Green MarketingFood PackagingSustainable Food SystemAgricultural EconomicsConsumer Research	2011	73

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