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Inside-outside: Using eye-tracking to investigate search-choice processes in the retail environment

Customer SatisfactionOnline Customer BehaviorBehavioral SciencesBehavioral Decision MakingInteractive MarketingRetail EnvironmentBusinessConsumer ResearchSearch-choice ProcessesManagementConsumer BehaviorShopping AssistantMarket BehaviorBusiness AnalyticsUser PerceptionDecision ScienceMarketingBuying Behavior