Mikyeung Bae

Understanding the effect of the discrepancy between sought and obtained gratification on social networking site users' satisfaction and continuance intention

Mikyeung Bae · Computers in Human Behavior · 2017 · 157 citations

Social Sciences, Marketing, Social Psychology +14

The effect of involvement on visual attention and product choice

Bridget K. Behe, Mikyeung Bae, Patricia Huddleston et al. · Journal of Retailing and Consumer Services · 2015 · 154 citations

Medicine, Marketing, Psychology +13

Overcoming skepticism toward cause-related marketing claims: the role of consumers’ attributions and a temporary state of skepticism

Mikyeung Bae · Journal of Consumer Marketing · 2018 · 77 citations

Business, Marketing, Marketing Management +17

Coping strategies initiated by COVID-19-related stress, individuals' motives for social media use, and perceived stress reduction

Mikyeung Bae · Internet Research · 2022 · 41 citations

Social Sciences, Psychology, Social Psychology +17

Effects of Various Types of Cause-Related Marketing (CRM) Ad Appeals on Consumers' Visual Attention, Perceptions, and Purchase Intentions

Mikyeung Bae · Journal of Promotion Management · 2016 · 36 citations

Business, Marketing, Marketing Management +17