Statistics
Publications
6
Citations
377
H-Index
6
Active since
1976
Affiliations
Jean‐Marie Choffray is an author at University of Liège specializing in marketing, business strategy, and business.
Publications per year
1976–1984
6
6
Assessing Response to Industrial Marketing Strategy
Jean‐Marie Choffray, Gary L. Lilien · Journal of Marketing · 1978 · 148 citations · Full text
Industrial Advertising Effects and Budgeting Practices
Gary L. Lilien, Alvin J. Silk, Jean‐Marie Choffray et al. · Journal of Marketing · 1976 · 32 citations
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