Strategic Change · 2022 · 12 citations · 50 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorStrategic MarketingBrand EquityBrand ExperienceConsumer InvolvementConsumer SatisfactionFashion MarketingLuxury ConsumptionAwarenessConsumer Attitudes Toward SustainabilityLuxury Consumer BehaviorLuxury Purchase IntentionPurchase Intention AnalysisResistance To Peer PressureSustainability AwarenessSustainable Luxury Consumption
Abstract Five factors are found to influence millennials when buying vegan leather luxury products (VLLPs): sustainability awareness, peer pressure, and the perceived conspicuousness, quality and aesthetics of these products. Five factors are identified, all positively impacting purchase intention: sustainability awareness, positive friend or family opinion on VLLPs, and the perceived conspicuousness, quality, and aesthetics of these products. Brands producing VLLPs and targeting millennials should focus on these factors while creating a marketing strategy.
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Values, attitudes, and interpersonal behavior.
Harry C. Triandis · PubMed · 1980 · 1.4K citations
Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands
Annamma Joy, John F. Sherry, Alladi Venkatesh et al. · Fashion Theory · 2012 · 898 citations