Statistics
Publications
38
Citations
3.6K
H-Index
22
Active since
1989
Annamma Joy is an author at University of British Columbia specializing in social sciences, marketing, and consumer behavior.
Publications per year
1989–2023
38
38
Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands
Annamma Joy, John F. Sherry, Alladi Venkatesh et al. · Fashion Theory · 2012 · 898 citations
Digital future of luxury brands: Metaverse, digital fashion, and non‐fungible tokens
Annamma Joy, Ying Zhu, Camilo Peña et al. · Strategic Change · 2022 · 339 citations · Full text
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