Pay-what-you-want versus pick-your price: The interplay between participative pricing strategies and consumer's need for cognition

The need for cognition.

John T. Cacioppo, Richard E. Petty · Journal of Personality and Social Psychology · 1982 · 5.1K citations

Social Sciences, Psychology, Social Psychology +9

The Efficient Assessment of Need for Cognition

John T. Cacioppo, Richard E. Petty, Chuan Feng Kao · Journal of Personality Assessment · 1984 · 3K citations

Education, Educational Assessment, Psychology +8

Myopia and Inconsistency in Dynamic Utility Maximization

Robert H. Strotz · The Review of Economic Studies · 1955 · 2.9K citations

Social Sciences, Economics, Decision Theory +16

Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition.

John T. Cacioppo, Richard E. Petty, Jeffrey A. Feinstein et al. · Psychological Bulletin · 1996 · 2.4K citations

Social Sciences, Behavioral Sciences, Psychology +12

Establishing a causal chain: Why experiments are often more effective than mediational analyses in examining psychological processes.

Steven J. Spencer, Mark P. Zanna, Geoffrey T. Fong · Journal of Personality and Social Psychology · 2005 · 2.4K citations

Social Sciences, Psychology, Social Psychology +9