Concepedia

The future of buyer–seller interactions: a conceptual framework and research agenda

Michael Ahearne, Yashar Atefi, Son K. Lam, Mohsen Pourmasoudi

Journal of the Academy of Marketing Science · 2021 · 138 citations · 131 references

Open access

Concepts

ManagementMarketingMarketing ManagementCustomer Relationship ManagementNegotiationRelationship MarketingConsultative SellingNegotiation TacticsPersonal SellingPrice NegotiationRelationship SellingBuyer Relationship QualityBuyer-seller BargainingBuyer-seller LinkagesBuyer-seller NegotiationCommitment In Buyer-seller RelationshipsConceptual Framework AlignmentResearch Agenda Setting

References

131

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