British Journal of Management · 2004 · 79 citations · 64 references
ManagementMarketingOrganization StudiesCorporate Social ResponsibilityCross-cultural ManagementOrganizational CultureCorporate CitizenshipCorporate CultureCustomer LoyaltyOrganizational Citizenship BehaviorCross-cultural Customer LoyaltyCross-national Organizational CultureQuestionnaire Administration
This paper describes a study of corporate citizenship practices and its relationship to dimensions of internal and external corporate culture, customer loyalty and organizational commitment. Empirical data was collected from a cross‐industry sample in Turkey and Australia using a questionnaire form developed and validated for other cultures. It was shown that Australian and Turkish firms' practices differed significantly on a number of important variables, but also that it is possible to compare corporate citizenship practices in a way that is not culture‐specific.
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Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations
Marketing Research: An Applied Orientation
Lynn R. Kahle, Naresh K. Malhotra · Journal of Marketing Research · 1994 · 7.1K citations