Business And Management Studies An International Journal · 2020 · 14 citations · 49 references
BusinessMarketingMarketing ManagementChannel ManagementConsumer BehaviorCustomer Relationship ManagementChannel IntegrationConsumer LoyaltyCustomer LoyaltyCustomer SatisfactionDistribution ChannelsOnline Consumer BehaviorChannelsMultiple RegressionOn-time DeliveryOn-time Delivery MetricsOnline Channel IntegrationOnline Distribution ChannelsRandom SamplingSimple Random Sampling
In this study, creating customer satisfaction and customer loyalty by channel integration with on-time delivery was examined as a result of using physical and online channels together in order to investigate whether the goals of businesses and consumers were compatible. 436 consumers in Konya benefiting from the online shopping service were surveyed online by simple random sampling, and the data obtained were analyzed through the SPSS 23.0 package program. The relationships between the variables in the study were analyzed with the help of multiple regression analysis. In the study, channel integration was determined to have a positive and statistically significant effect on on-time delivery. It was also concluded that channel integration and on-time delivery had a positive and statistically significant effect on customer satisfaction and loyalty.
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Research methods for business: A skill building approach
Long Range Planning · 1993 · 17.1K citations
Management, Organizational Behavior, Research Management +10