A detailed behavioral analysis on consumer and customer changing behavior with respect to social networking sites

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Khim Yong Goh, Cheng-Suang Heng, Zhijie Lin · Information Systems Research · 2013 · 1.2K citations

Business, Marketing, Marketing Management +17

Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework

Xia Wang, Chunling Yu, Yujie Wei · Journal of Interactive Marketing · 2012 · 1K citations

Business, Marketing, Marketing Management +12

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Khim Yong Goh, Cheng Suang Heng, Zhijie Lin · SSRN Electronic Journal · 2012 · 808 citations · Full text

Business, Marketing, Marketing Management +17

Social media engagement behavior

Rebecca Dolan, Jodie Conduit, Catherine Frethey‐Bentham et al. · European Journal of Marketing · 2019 · 500 citations

Social Sciences, Communication, Marketing +13

An optimal cluster formation based energy efficient dynamic scheduling hybrid MAC protocol for heavy traffic load in wireless sensor networks

Vinu Sundararaj, Selvi Muthukumar · Computers & Security · 2018 · 302 citations

Computing, Computer Engineering, Computer Systems +17