Concepedia

Label design of wines sold online: Effects of perceived authenticity on purchase intentions

Jean‐Éric Pelet, François Durrieu, Erhard Lick

Journal of Retailing and Consumer Services · 2020 · 77 citations · 85 references

Open access

Concepts

BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorDigital MarketingBrand ExperienceLabel DesignLabel MaterialsOnline Consumer BehaviorSource CredibilityWine ManagementBrand Authenticity OnlineBrand Authenticity PerceptionLabel Authenticity AssessmentPerceived Brand AuthenticityWine BrandingWine Consumer BehaviorWine E-commerce

References

85

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations

Social Sciences, Educational Measurement, Econometrics +15

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Reading images: the grammar of visual design

Choice Reviews Online · 1996 · 8.8K citations

Social Sciences, Design, Narratology +16

Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior

Marios Koufaris · Information Systems Research · 2002 · 3.2K citations

Business, Information Systems, Marketing +17

A Meta-Analysis of Cronbach's Coefficient Alpha

Robert A. Peterson · Journal of Consumer Research · 1994 · 3K citations

Social Sciences, Behavioral Sciences, Psychology +9