Concepedia
Statistics
Publications
5
Citations
306
H-Index
Active since
2014
Affiliations
École Supérieure du Commerce Extérieur(Current)
University of Applied Sciences Burgenland
Institut National de la Statistique et des Etudes Economiques
Erhard Lick is an author at École Supérieure du Commerce Extérieur specializing in brand management, label design, and marketing.
Publications per year
2014–2021
Sensory expectations generated by colours of red wine labels
Erhard Lick, Bettina König, Monyédodo Régis Kpossa et al. · Journal of Retailing and Consumer Services · 2016 · 100 citations
Agriculture, Food Science, Psychology +10
Label design of wines sold online: Effects of perceived authenticity on purchase intentions
Jean‐Éric Pelet, François Durrieu, Erhard Lick · Journal of Retailing and Consumer Services · 2020 · 77 citations · Full text
Business, Marketing, Marketing Management +16
The internet of things in upscale hotels: its impact on guests’ sensory experiences and behavior
Jean‐Éric Pelet, Erhard Lick, Basma Taieb · International Journal of Contemporary Hospitality Management · 2021 · 72 citations
Management, Hospitality Management, Psychology +12
Visual merchandising of pastries in foodscapes: The influence of plate colours on consumers’ flavour expectations and perceptions
Monyédodo Régis Kpossa, Erhard Lick · Journal of Retailing and Consumer Services · 2019 · 43 citations
Agriculture, Food Science, Marketing +15
Wine labels in Austrian food retail stores: A semiotic analysis of multimodal red wine labels
Bettina König, Erhard Lick · Semiotica · 2014 · 14 citations
Business, Marketing, Marketing Management +17
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