Concepedia

Consumer Buying Attitudes towards Counterfeit and Green Products: Application of Social Comparison Theory and Materialism

Sania Usmani, Alina Ejaz

South Asian Journal of Management Sciences · 2020 · 10 citations · 54 references

DOIFull text

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Abstract

South Asian Journal of Management Sciences (SAJMS) is a blind peer refereed journal published bi-annually by Iqra University. The journal recognizes growing involvement of regional issues in management sciences within the larger context of globalization and international arena.

References

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