Value analysis for customizable modular product platforms: theory and case study

Discrete Choice Analysis: Theory and Application to Travel Demand.

Mark Uncles, Moshe Ben‐Akiva, Steven R. Lerman · Journal of the Operational Research Society · 1987 · 5.6K citations

Planning, Economics, Transportation Planning +14

Discrete choice analysis: Theory and application to travel demand

Joseph N. Prashker · Transportation Research Part A General · 1988 · 3.3K citations

Planning, Economics, Transportation Planning +14

Attractive Quality and Must-Be Quality

Noriaki Kano, Nobuhiko Seraku, Fumio Takahashi et al. · JOURNAL OF THE JAPANESE SOCIETY FOR QUALITY CONTROL · 1984 · 3.2K citations

Management, Marketing, Quality Management +10

The role of product architecture in the manufacturing firm

Karl T. Ulrich · Research Policy · 1995 · 2.9K citations · Full text

Management, Industrial Engineering, Manufacturing Engineering +14

Measuring customer‐based brand equity

Walfried M. Lassar, Banwari Mittal, Arun Sharma · Journal of Consumer Marketing · 1995 · 1.4K citations

Business, Marketing, Marketing Management +11