The fallacy of the heavy buyer: Exploring purchasing frequencies of fresh fruit and vegetable categories

Diet, nutrition and the prevention of chronic diseases

Who Joint · Medical Entomology and Zoology · 2002 · 4.9K citations

Obesity, Nutrition, Health Policy +11

Marketing Management: Analysis, Planning and Control

Neil H. Borden, Philip Kotler · Journal of Marketing · 1973 · 2.5K citations

Management, Business, Business Strategy +3

Diet, nutrition and the prevention of chronic diseases

E K Amine, NH Baba, M. Belhadj et al. · Deakin Research Online (Deakin University) · 2003 · 2K citations

Obesity, Nutrition, Health Policy +11

Brand Love

Rajeev Batra, Aaron Ahuvia, Richard P. Bagozzi · Journal of Marketing · 2011 · 1.5K citations

Psychological targeting as an effective approach to digital mass persuasion

Sandra Matz, Michał Kosiński, Gideon Nave et al. · Proceedings of the National Academy of Sciences · 2017 · 854 citations · Full text

Behavioral Decision Making, Targeted Advertising, Persuasive Technology +22