Optimizing the Future of Innovative Technologies and Infinite Data

Abstract

The coeditors provide an overview of the insightful and pioneering articles included in this special issue, “Marketing and Public Policy in a Technology-Integrated Society.” The articles fall into three broad technological influences: agility and connection, use and abuse, and control and access. These influences provide context for a novel framework about technology-integrated society research, showing the complex relationship between data use, data exposure and regulatory (self- and mandated) protection of data and people. Presently, technology is driving innovation and societal expectations, often with creepy connotations and invasive implications. The articles in this special issue illustrate the ambiguous areas concerning technology, marketing, and public policy, offering insight into amplified risks and the processes that will help temper potential vulnerability, harm, and risk in a technology-integrated society.