Victim or beggar? Anthropomorphic messengers and the savior effect in consumer sustainability behavior

Moral Emotions and Moral Behavior

June P. Tangney, Jeff Stuewig, Debra Mashek · Annual Review of Psychology · 2006 · 3.1K citations

Social Sciences, Behavioral Sciences, Psychology +16

Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication

Shuili Du, CB Bhattacharya, Sankar Sen · International Journal of Management Reviews · 2010 · 2.5K citations

Management, Communication, Strategic Management +17

Going green to be seen: Status, reputation, and conspicuous conservation.

Vladas Griskevicius, Joshua M. Tybur, Bram Van den Bergh · Journal of Personality and Social Psychology · 2010 · 2.1K citations · Full text

Social Sciences, Social Psychology, Behavioral Economics +10

The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations

Yeosun Yoon, Zeynep Gürhan‐Canlı, Norbert Schwarz · Journal of Consumer Psychology · 2006 · 1.3K citations · Full text

Management, Corporate Governance, Strategic Management +14

Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent

Margaret C. Campbell, Amna Kirmani · Journal of Consumer Research · 2000 · 1.3K citations

Social Sciences, Psychology, Social Psychology +14