The advent of customer experiential knowledge management approach (CEKM): The integration of offline & online experiential knowledge

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David J. Teece, Gary P. Pisano, Amy Shuen · Strategic Management Journal · 1997 · 31.5K citations

Management, Strategic Management, Strategy +14

A Dynamic Theory of Organizational Knowledge Creation

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Management, Knowledge Management, Organization Studies +13

Sensemaking in Organizations

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Management, Organization Studies, Organizational Behavior +8

Evolving to a New Dominant Logic for Marketing

Stephen L. Vargo, Robert F. Lusch · Journal of Marketing · 2003 · 14.4K citations

Business, Marketing, Marketing Management +7

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

Morris B. Holbrook, Elizabeth C. Hirschman · Journal of Consumer Research · 1982 · 8K citations

Social Sciences, Psychology, Social Psychology +16