Concepedia

Dhouha Jaziri

DJ

5

Publications

240

Citations

5

H-Index

2018

Active since

Affiliations

University of Sousse(Current)

Dhouha Jaziri is an author at University of Sousse specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchCustomer SatisfactionCultureTourismBrand AwarenessUser ExperienceInteractive Marketing

Publications per year

2018–2024

5

Publications

5

Destination branding in tourism: insights from social identification, attachment and experience theories

Raouf Ahmad Rather, Ashaq Hussain Najar, Dhouha Jaziri · Anatolia · 2020 · 85 citations

Consumer Research, Brand Strategy, Cultural Tourism +20

Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites

Anish Yousaf, Insha Amin, Dhouha Jaziri et al. · Journal of Product & Brand Management · 2020 · 66 citations

Consumer-brand Engagement, Customer Satisfaction, Consumer Research +20

The advent of customer experiential knowledge management approach (CEKM): The integration of offline & online experiential knowledge

Dhouha Jaziri · Journal of Business Research · 2018 · 64 citations

Customer Experience, Customer Satisfaction, Knowledge Sharing +12

Impact of firm/customer innovativeness and identification on customer value co-creation, happiness and satisfaction

Zohra Ghali, Raouf Ahmad Rather, Rabab Ali Abumalloh et al. · Technology in Society · 2024 · 15 citations

Marketing, Customer Satisfaction, Customer Value Co-creation +9

Digital Content Marketing and EWOM: A Mediational Serial Approach

Vjollca Visoka Hasani, Jusuf Zeqiri, Teodora Todorovik et al. · Business Systems Research Journal · 2023 · 10 citations · Full text

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