Publication | Closed Access

Social media metrics and analytics in marketing – S3M: A mapping literature review

Social MediaDigital MarketingMedia MarketingInteractive MarketingMapping Literature ReviewMedia InnovationManagementArtsMedium AnalyticsSocial Medium MarketingCommunicationSocial Data ManagementMarketing InsightsMarketing– S3mSocial Media MiningSocial Media MetricsSocial Network Analysis