Information Systems Frontiers · 2017 · 48 citations · 92 references
Exploratory StudyOnline Customer BehaviorConsumer Decision MakingO2o CommerceConsumer StudyManagementConsumer ResearchRelational PerspectivePurchase IntentionConsumer BehaviorSocial InfluenceConsumer AttitudeMarketingBuying BehaviorConsumer Engagement
92
Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 69.4K citations
Statistical Considerations, Social Psychology, Interpersonal Relationships +8