Concepedia

Lin Xiao

LX

28

Publications

1.3K

Citations

19

H-Index

2009

Active since

Affiliations

Nanjing University of Aeronautics and Astronautics(Current)

Pusan National University

Fudan University

Hebei University of Technology

Lin Xiao is an author at Nanjing University of Aeronautics and Astronautics specializing in management, marketing, and customer satisfaction.

Top concepts

ManagementMarketingBusinessConsumer ResearchCustomer SatisfactionInteractive MarketingSocial InfluenceConsumer BehaviorEngineeringCommunication

Publications per year

2009–2024

28

Publications

28

Promoting online learners’ continuance intention: An integrated flow framework

Zixiu Guo, Lin Xiao, Christine Van Toorn et al. · Information & Management · 2015 · 217 citations

E-learning, Education, Online Learning +2

Social media fatigue -Technological antecedents and the moderating roles of personality traits: The case of WeChat

Lin Xiao, Jian Mou · Computers in Human Behavior · 2019 · 166 citations

Social Media, Moderating Roles, Interpersonal Communication +14

Exploring the factors influencing consumer engagement behavior regarding short-form video advertising: A big data perspective

Lin Xiao, Xiaofeng Li, Yucheng Zhang · Journal of Retailing and Consumer Services · 2022 · 147 citations

Marketing Analytics, Customer Satisfaction, Marketing +12

Exploring the moderators and causal process of trust transfer in online-to-offline commerce

Lin Xiao, Yucheng Zhang, Bin Fu · Journal of Business Research · 2019 · 99 citations

Trust Metric, Customer Satisfaction, Trust Transfer +12

Effects of Xylo-Oligosaccharides on Growth and Gut Microbiota as Potential Replacements for Antibiotic in Weaning Piglets

Yuxia Chen, Yining Xie, Ruqing Zhong et al. · Frontiers in Microbiology · 2021 · 77 citations · Full text

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