Journal of Retailing and Consumer Services · 2017 · 48 citations · 41 references
BusinessEconomicsMarketingMicroeconomicsPricing StrategyPricing TheoryBundle PricingBundlingCompetition-based PricingCompetitive PricingPrice CompetitionPrice DiscriminationBundling Effects In PricingConsumer Price Fairness JudgmentsFair Pricing PerceptionFairness Perceptions In PricingPerceived Price Fairness
41
A Theory of Social Comparison Processes
Léon Festinger · Human Relations · 1954 · 20.3K citations
Pricing: Making Profitable Decisions
Alfred R. Oxenfeldt, Kent B. Monroe · Journal of Marketing · 1980 · 1.8K citations