Emoticons' influence on advice taking

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

Richard E. Petty, John T. Cacioppo, David W. Schumann · Journal of Consumer Research · 1983 · 4.6K citations

Business, Marketing, Marketing Management +14

The Constructive, Destructive, and Reconstructive Power of Social Norms

P. Wesley Schultz, Jessica M. Nolan, Robert B. Cialdini et al. · Psychological Science · 2007 · 3.7K citations · Full text

Social Sciences, Psychology, Social Psychology +17

Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition.

John T. Cacioppo, Richard E. Petty, Jeffrey A. Feinstein et al. · Psychological Bulletin · 1996 · 2.4K citations

Social Sciences, Behavioral Sciences, Psychology +12

Personality, Gender, and Age in the Language of Social Media: The Open-Vocabulary Approach

H. Andrew Schwartz, Johannes C. Eichstaedt, Margaret L. Kern et al. · PLoS ONE · 2013 · 1.7K citations · Full text

Social Sciences, Psychology, Social Psychology +16

Central and peripheral routes to persuasion: An individual difference perspective.

John T. Cacioppo, Richard E. Petty, Chuan Feng Kao et al. · Journal of Personality and Social Psychology · 1986 · 1K citations

Social Sciences, Psychology, Social Psychology +8