Concepedia
Journal of Retailing · 2017 · 31 citations · 48 references
BusinessMarketingMarketing ManagementAdvertisingPricing StrategyPricing TheoryBehavioral PricingMarket SentimentAnchoringAnchoring Effects In PricingExpectations
48
Availability: A heuristic for judging frequency and probability
Amos Tversky, Daniel Kahneman · Cognitive Psychology · 1973 · 9.9K citations
Business, Decision Sciences, Decision Theory +9
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
Richard E. Petty, John T. Cacioppo, David W. Schumann · Journal of Consumer Research · 1983 · 4.6K citations
Business, Marketing, Marketing Management +14
Adaptation-Level Theory
Allen Parducci, Harry Helson · The American Journal of Psychology · 1965 · 2.5K citations
Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.
Angela Y. Lee, Jennifer Aaker · Journal of Personality and Social Psychology · 2004 · 1.4K citations
Social Sciences, Psychology, Social Psychology +15
Ease of retrieval as information: Another look at the availability heuristic.
Norbert Schwarz, Herbert Bless, Fritz Strack et al. · Journal of Personality and Social Psychology · 1991 · 1.4K citations · Full text
Computing, Information Systems, Information Retrieval +9