The impact of Environmental Factors on Impulse Buying Behavior Using the Mehrabian and Russell's Framework

Abstract

This study aimed at highlighting the impact of environmental factors on the impulse buying behavior of Algerian shopper using a Stimulus and response model. In this paper, it is identified and explored how factors related to the environment of purchase and emotional states may influence various dimensions of such kind of behavior at food stores in Algeria’ west. According to the results; consumer's emotions cannot be a mediating factor in the impulse purchase process. The results indicate that seller guidance has a significant impact on the impulse buying. We have concluded also that perceived human crowding influence positively the behavior of Algerian shoppers, whereas the time pressure was not approved.