2011 · 77 citations · 13 references
BusinessInformation SystemsInformation TechnologyBankingCustomer Relationship ManagementMobile ComputingBanking OperationsConsumer BankingDigital BankingElectronic BankingOnline Consumer BehaviorRetail BankingAtm BankingAtm UsageChannelsInternet Banking AdoptionMobile BankingMobile Banking AdoptionSurvey Research Design
Management, Manipal University teaching courses in the marketing area. His research interests include adoption and usage of technology in service industries and consumption behavior studies in marketing.
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The adoption of direct banking services
Dale Littler · Journal of Marketing Management · 1997 · 230 citations