Factors underlying attitude formation towards online banking in Finland

TLDR

The study investigates how various factors influence Finnish consumers' attitudes toward online banking. The paper aims to identify the factors shaping attitudes toward online banking and how these attitudes relate to actual usage. A survey of 1,167 Finnish respondents in summer 2000 was analyzed using a structural equation model to assess attitude formation. The findings offer theoretical and practical insights into electronic retail banking and consumer behavior in the evolving financial services sector.

Abstract

The study explored the effect of different factors affecting attitude formation towards Internet banking (online banking) in Finland. The purpose of this paper is to determine those factors that influence the formation of attitude towards Internet banking on the one hand, and their relation to the use of online banking services, on the other. To attain these, a large survey (1,167 responses) was carried out during the summer of 2000 in Finland. Attitude formation was studied by the use of a structural equation model. The results are expected to provide both theoretical and practical contributions in the area of electronic retail banking and understanding of consumer behaviour in the turbulent financial services industry.