What's in it for me? Capital, value and co-creation practices

Qualitative Data Analysis: An Expanded Sourcebook

Journal of Environmental Psychology · 1994 · 45.6K citations

Social Sciences, Sociology, Data Management +13

Theory Building From Cases: Opportunities And Challenges

Kathleen M. Eisenhardt, Melissa E. Graebner · Academy of Management Journal · 2007 · 16.1K citations

Management, Organization Studies, Case Finding +13

An Invitation to Reflexive Sociology.

Charles Camic, Pierre Bourdıeu, Loïc Wacquant · Contemporary Sociology A Journal of Reviews · 1993 · 9.4K citations

Social Sciences, Sociology, Social Philosophy +7

Service-dominant logic: continuing the evolution

Stephen L. Vargo, Robert F. Lusch · Journal of the Academy of Marketing Science · 2007 · 7.3K citations

Business, Information Systems, Business Strategy +2

Co-creation experiences: The next practice in value creation

C. K. Prahalad, Venkat Ramaswamy · Journal of Interactive Marketing · 2004 · 6.3K citations · Full text

Management, Knowledge Management, Strategic Management +11