Concepedia

Francesca Cabiddu

FC

22

Publications

1.4K

Citations

17

H-Index

2012

Active since

Affiliations

University of Cagliari(Current)

Corvinus University of Budapest

Universidade de Vigo

Hochschule Bielefeld

Hochschule Aalen

Francesca Cabiddu is an author at University of Cagliari specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementStrategic ManagementInteractive MarketingSocial MediaCustomer SatisfactionCommunicationSocial InfluenceBusiness Strategy

Publications per year

2012–2023

22

Publications

22

MANAGING VALUE CO-CREATION IN THE TOURISM INDUSTRY

Francesca Cabiddu, Tsz-Wai Lui, Gabriele Piccoli · Annals of Tourism Research · 2013 · 305 citations

Customer Satisfaction, Tourism Management, Business +5

Social media affordances: Enabling customer engagement

Francesca Cabiddu, Manuela De Carlo, Gabriele Piccoli · Annals of Tourism Research · 2014 · 261 citations

Social Media, Social Media Affordances, Engineering +9

Social media communication strategies

Paola Barbara Floreddu, Francesca Cabiddu · Journal of Services Marketing · 2016 · 103 citations

Online Communication, Reputation Management, Media Innovation +21

Inside your social media ring: How to optimize online corporate reputation

Paola Barbara Floreddu, Francesca Cabiddu, Roberto Evaristo · Business Horizons · 2014 · 97 citations

Viral Marketing, Social Media, Online Reputation +10

Leading digital transformation through an Agile Marketing Capability: the case of Spotahome

Ludovica Moi, Francesca Cabiddu · Journal of Management & Governance · 2020 · 96 citations · Full text

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