Concepedia

Ludovica Moi

LM

Statistics

Publications

10

Citations

286

H-Index

10

Active since

2020

Affiliations

University of Cagliari(Current)

Corvinus University of Budapest

Ludovica Moi is an author at University of Cagliari specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementMarketing StrategyStrategic ManagementBusiness StrategyInteractive MarketingStrategyFood PolicyBrand Strategy

Publications per year

2020–2023

10

Publications

10

Leading digital transformation through an Agile Marketing Capability: the case of Spotahome

Ludovica Moi, Francesca Cabiddu · Journal of Management & Governance · 2020 · 96 citations · Full text

An agile marketing capability maturity framework

Ludovica Moi, Francesca Cabiddu · Tourism Management · 2021 · 34 citations · Full text

Agile Software Development, Agile Development, Management +9

Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms

Ludovica Moi, Francesca Cabiddu · Journal of Business and Industrial Marketing · 2022 · 27 citations · Full text

Business-to-business Research, Crisis Management, B2b Sector +20

Time to clean up food production? Digital technologies, nature-driven agility, and the role of managers and customers

Moreno Frau, Ludovica Moi, Francesca Cabiddu et al. · Journal of Cleaner Production · 2022 · 25 citations · Full text

Nature-driven Agility Relies, Engineering, Sustainable Food System +20

Do they see eye to eye? Managing customer experience in phygital high-tech retail

GIANLUCA PUSCEDDU, Ludovica Moi, Francesca Cabiddu · Management Decision · 2023 · 21 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +24

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