Moreno Frau - Concepedia

Author

Moreno Frau

Corvinus University of Budapest ORCID

Also Known As

FRAU, MORENO, Frau Moreno, MORENO FRAU, Moreno Frau

Publications

290

Citations

H-Index

Concepts

All Affiliations

Corvinus University of Budapest University of Cagliari

About

Moreno Frau is an author at Corvinus University of Budapest specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	5	5	158
2	Business	4	4	130
3	Education	1	1	25
4	Engineering	1	1	25
5	Public Health	1	1	25

Moreno Frau

Publications

229

Citations

H-Index

Page 1

	Year	Citations
Toxic Collaborations: Co-Destroying Value in the B2B Context Francesca Cabiddu, Moreno Frau, Sebastiano Lombardo Journal of Service Research Customer SatisfactionBusiness-to-business ResearchValue TheorySocial InfluenceIndustrial Collaboration	2019	74
How emotions impact the interactive value formation process during problematic social media interactions Moreno Frau, Francesca Cabiddu, Luca Frigau, Journal of Research in Interactive Marketing Customer SatisfactionBehavioral Decision MakingAffective DesignAffective VariableSocial Psychology	2023	28
Active seniors perceived value within digital museum transformation Christelle Traboulsi, Moreno Frau, Francesca Cabiddu The TQM Journal Cultural HeritageEducationCultural TourismVirtual MuseumMuseum Studies	2018	25
Time to clean up food production? Digital technologies, nature-driven agility, and the role of managers and customers Moreno Frau, Ludovica Moi, Francesca Cabiddu, Journal of Cleaner Production Nature-driven Agility ReliesEngineeringSustainable Food SystemSustainable DevelopmentAgricultural Economics	2022	25
Leveraging artificial intelligence in marketing: Trend or the new normal? Dan‐Cristian Dabija, Moreno Frau Oeconomia Copernicana	2025	20
Outside-in, Inside-out, and Blended Marketing Strategy Approach: A Longitudinal Case Study Moreno Frau, Ludovica Moi, Francesca Cabiddu International Journal of Marketing Studies Customer SatisfactionMarketing Strategy DebateMarket DevelopmentInteractive MarketingMarketing Strategy Approach	2020	16
Digital Transformation Through the Lens of Digital Data Handling: An Exploratory Analysis of Agri-Food SMEs Moreno Frau, Ludovica Moi, Francesca Cabiddu Journal of Small Business Strategy Digital BusinessAgri-food SystemsBig Data AnalyticsAgricultural EconomicsData-driven Innovation	2022	15
The role of value co-creation in building trust and reputation in the digital banking era Marcelo Royo Vela, Moreno Frau, Alberto Ferrer Cogent Business & Management	2024	15
Seeding innovation: the role of internal and external digital data in agri-food product innovation Moreno Frau, Tamara Keszey British Food Journal	2024	11

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