Moreno Frau

Toxic Collaborations: Co-Destroying Value in the B2B Context

Francesca Cabiddu, Moreno Frau, Sebastiano Lombardo · Journal of Service Research · 2019 · 74 citations

Customer Satisfaction, Business-to-business Research, Value Theory +17

How emotions impact the interactive value formation process during problematic social media interactions

Moreno Frau, Francesca Cabiddu, Luca Frigau et al. · Journal of Research in Interactive Marketing · 2023 · 28 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Affective Design +22

Active seniors perceived value within digital museum transformation

Christelle Traboulsi, Moreno Frau, Francesca Cabiddu · The TQM Journal · 2018 · 25 citations · Full text

Cultural Heritage, Education, Cultural Tourism +18

Time to clean up food production? Digital technologies, nature-driven agility, and the role of managers and customers

Moreno Frau, Ludovica Moi, Francesca Cabiddu et al. · Journal of Cleaner Production · 2022 · 25 citations · Full text

Nature-driven Agility Relies, Engineering, Sustainable Food System +20

Leveraging artificial intelligence in marketing: Trend or the new normal?

Dan‐Cristian Dabija, Moreno Frau · Oeconomia Copernicana · 2025 · 20 citations · Full text