Concepedia
Journal of Business Research · 2016 · 43 citations · 35 references
Social SciencesInformation SystemsSocial InfluenceOnline CommunitiesOnline Community ManagementSocial MediaSocial Network AnalysisSocial NetworksVirtual CommunitiesOnline Social InteractionSocial Network Quality
35
Users of the world, unite! The challenges and opportunities of Social Media
Andreas Kaplan, Michael Haenlein · Business Horizons · 2009 · 17.5K citations
Social Sciences, Communication, Audience Studies +10
The Comparative Method: Moving Beyond Qualitative and Quantitative Strategies.
Herbert L. Smith, Charles C. Ragin · Population and Development Review · 1990 · 2.8K citations
Pharmacy, Strategy, Comparative Effectiveness Research +7
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
Michael Trusov, Randolph E. Bucklin, Koen Pauwels · Journal of Marketing · 2009 · 2.4K citations · Full text
Business, Marketing, Marketing Management +13
Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory
Arch G. Woodside · Journal of Business Research · 2013 · 1.8K citations
Natural Sciences, Biostatistics, Computer Science +9
Innovation, organizational learning, and performance
Daniel Jiménez Jiménez, Raquel Sánz Valle · Journal of Business Research · 2010 · 1.5K citations
Management, Innovation Management, Organizational Behavior +12