Surveying the Cites: A Ranking of Marketing Journals Using Citation Analysis

Abstract

This study used citation analysis to rank marketing journals. Data were collected by counting the citations in the six top marketing journals for the years 1997-2001. Based on this data, the top four journals were (1) Journal of Marketing Research, (2) Journal of Marketing, (3) Journal of Consumer Research, and (4) Marketing Science. Also, international journals ranked higher in this study than in the previous perceptual ranking studies. Additionally, two journals not previously ranked emerged in this study's top 20 marketing journals: Journal of Product Innovation Management and Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior.