Concepedia
Current Opinion in Psychology · 2015 · 188 citations · 55 references
Social SciencesPsychologySocial PsychologyBusiness EthicsCorporate Social ResponsibilityMarketing EthicsResponsible MarketingSocial Responsibility
55
The Company and the Product: Corporate Associations and Consumer Product Responses
Tom J. Brown, Peter A. Dacin · Journal of Marketing · 1997 · 3.3K citations
Business, Marketing, Marketing Management +6
Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
CB Bhattacharya, Sankar Sen · Journal of Marketing · 2003 · 3.2K citations
Business, Marketing, Marketing Management +8
A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
Noah J. Goldstein, Robert B. Cialdini, Vladas Griskevicius · Journal of Consumer Research · 2008 · 3.2K citations
Management, Environmental Management, Hospitality Management +16
Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication
Shuili Du, CB Bhattacharya, Sankar Sen · International Journal of Management Reviews · 2010 · 2.5K citations
Management, Communication, Strategic Management +17
The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness
Henri Servaes, Ane Tamayo · Management Science · 2013 · 2.4K citations
Management, Strategic Management, Strategy +13