Industrial Marketing Management · 2015 · 163 citations · 83 references
BusinessMarketingMarketing ManagementBrand ManagementInnovationSocial InfluenceBrand AssociationsBrand AwarenessBrand EquityBrand ExperienceCustomer EngagementVirtual CommunitiesBrand Awareness EffectsBrand CollaborationBrand Community BuildingCommunity-based InnovationCustomer CommunitiesSocial Influence ModelingSocial Network Influence
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